Grupo Comercial DSW, S.A., de C.V. is one of Mexico’s largest retailers, overseeing the Del Sol and Woolworth department store chains, offering apparel, footwear, home goods, toys, and general merchandise. Del Sol was established in 1963, and Woolworth has been present in Mexico since 1997; together, they operate more than 130 stores across 55 cities in 26 states.
成功事例
Grupo Comercial DSW
Category Management, Assortment Optimization, Space Planning, Floor Planning, Demand Planning and Fulfillment
Grupo Comercial DSW achieves 15% sales growth using Blue Yonder
企業概要
ビジネスの課題
The company saw uneven shelf-layout execution across its stores, driven by outdated planograms, limited visibility into planning decisions, and siloed processes that made it hard to apply category and inventory strategies consistently. Without a central system for creating and sharing planograms, store managers and merchandisers often worked from incomplete or inconsistent information, resulting in irregular shelf layouts and frequent stockouts. To improve on-shelf availability and deliver a more consistent shopping experience, Grupo Comercial DSW needed a solution that ensured stores could easily access and apply accurate, up-to-date planograms.
ソリューション
Grupo Comercial DSW determined that Blue Yonder’s end-to-end planning solutions—including Category Management, Assortment Optimization, Space Planning, Floor Planning, and Demand Planning and Fulfillment—offered the strongest fit for its commercial structure and operational requirements. These solutions enable accurate forecasting, localized planograms, optimized assortments, and precise inventory placement, creating a connected, scalable supply chain.
“Blue Yonder Demand Planning helps us understand what customers will want with remarkable accuracy, and Blue Yonder Fulfillment positions our inventory in the locations where it is most needed. That combination has improved our supply chain efficiency, elevated the shopping experience, and enabled new processes that support better decision-making. It also underscores Grupo Comercial DSW’s commitment to investing in new technologies that strengthen how we operate and further advance our market leadership.”
–Esteban Rodriguez, Demand Planning Manager, Grupo Comercial DSW
Building smarter categories through data-led decisions
Blue Yonder Assortment Optimization strengthens Grupo Comercial DSW’s category analysis by refining criteria for adding or removing items, improving display strategies, and increasing category profitability through a more efficient catalog. As customer expectations shift toward localized, preference-driven assortments, this capability helps Grupo Comercial DSW make more precise, data-driven decisions that keep assortments aligned with evolving demand.
Blue Yonder Category Management further advances Grupo Comercial DSW’s assortment strategy by standardizing business rules, aligning product selections with company goals, and incorporating real-time market and performance data. Category Management enables the company to benchmark against market trends, strengthen competitive positioning, and collaborate more effectively with category captains, ensuring that assortment decisions are both strategic and operationally grounded.
Strengthening shelf-ready execution
Blue Yonder Space Planning and Floor Planning provide the flexibility needed to support diverse merchandise, fixtures, and store formats. These ensure that planning decisions translate effectively into the physical retail environment, enabling more consistent, efficient, and shopper-centric execution across the company’s store locations.
To strengthen store execution, Grupo Comercial DSW adopted Blue Yonder’s web-based publishing capabilities, which provide a centralized, browser-based interface for stores to access and deploy the latest planograms and floor plans. This real-time access eliminates version control issues, reduces rollout delays, and streamlines communication between merchandising and store operations, resulting in more consistent shelf execution across all locations.
Excellence in space and floor planning
Grupo Comercial DSW’s use of Blue Yonder Space Planning and Floor Planning helped to drive consistent double-digit gains in hygiene and beauty.
By refining its planning discipline using Blue Yonder solutions, the company now creates planograms for 99% of its restockable items, with nearly 650,000 unique product-placement combinations organized into over 4,500 store-ready planograms.
「Blue Yonderのスペースプランニングとフロアプランニングのおかげで、正確で最新のフロアプランとプランニング図を用いて、ディスプレイプロセスを大幅に改善することができました。これにより、実行方法が向上しました。」Blue Yonderの品揃え最適化ツールのおかげで、各カテゴリーの本来の役割に基づいて品揃えを設計できるようになり、より的確な意思決定が可能になり、事業の業績と収益性を向上させることができました。」–マルコ・マルティネス氏、Grupo Comercial DSW、CatMan マネージャー。
A new era of demand intelligence and
inventory precision
Blue Yonderの需要計画および履行機能に組み込まれたネイティブな機能は、より強力なプロモーションモデリング、より積極的で分析に基づいた購買計画、標準化された計算モデル、および予測測定の改善など、即座にメリットをもたらしました。この導入により、Grupo Comercial DSWは、衛生用品や美容用品といった主要カテゴリーにおける販促活動の予測など、新たなプロセスを確立することも可能になった。この予測段階は、販促効果を理解し、必要な在庫レベルを決定するために不可欠であり、商業計画における重要なインプットとなっている。
衛生用品と美容用品は、Grupo Comercial DSWがBlue Yonderの需要計画およびフルフィルメントを導入した最初のカテゴリーであり、2025年には売上が15%増加しました。予測精度は65%から90%近くまで向上し、同社は在庫切れ率を2.5%未満に抑えることができた。
Where demand meets space: a fully connected
planning flow
Blue Yonderを活用することで、Grupo Comercial DSWは、カテゴリーマネジメント、スペースプランニング、フロアプランニングが完全に連携したプランニングプロセスを構築し、品揃えを最適化し、各店舗のニーズに合わせた地域密着型のプランニング図を提供することが可能になりました。需要計画とフルフィルメントは、企業の品揃えとスペースに関するデータを、正確で詳細な予測へと変換します。このエンドツーエンドのフローにより、カテゴリー、スペース、在庫に関する意思決定間の連携が強化され、部門間の壁が解消され、チーム間で作業が重複することなく、より統一性があり、迅速に対応でき、収益性の高い小売業務が実現します。
Blue Yonder’s solutions helped Grupo Comercial DSW surpass sales expectations and deepen its category analysis amid industry pressures and shifting consumer demand. By connecting demand signals with space and category insights, the company can now tailor merchandising strategies to specific customer segments, ensuring decisions reflect real shopper behavior and support more precise execution.
Advancing the next phase of modernization
Grupo Comercial DSW continues to modernize its supply chain and retail operations, building on momentum from recent upgrades to the Blue Yonder technology. The company is committed to adopting new capabilities to strengthen agility, accuracy, and operational efficiency. These ongoing improvements ensure Grupo Comercial DSW can respond quickly to shifting consumer expectations and maintain a modern, future-ready retail operation.
