Stanley 1913 has been fueling the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, the company’s thoughtfully-designed products go beyond function, elevating everyday moments with style and empowering active lifestyles. The company believes in creating sustainable products for a better world, products with enduring design that minimize impact on the planet.
- stanley-1913
Success Story
Stanley 1913
Stanley 1913 Optimizes and Scales D2C Order Management with Blue Yonder
Go-live in just three months
Ability to process a significant number of orders in minutes
Speed and accuracy during major product launches
The Company
The Business Challenge
Given its hydration category success in 2020, Stanley 1913 knew that it could build stronger sales, profit margins and strong shopper relationships by creating an improved direct-to-consumer (D2C) sales channel on its website. However, the company knew it would need order and inventory management support for its major product launches — which can generate significant orders in minutes.
The Solution
Blue Yonder Order Management and Commerce solutions help Stanley 1913 optimize its D2C ordering process. The company chose to partner with Blue Yonder because its solutions — including Availability, Commits and Order Services — address the complete range of order management and fulfillment Stanley 1913 needs. Delivered as cloud-native, composable microservices, the Blue Yonder solutions were launched, and began to add value in just three months.
“In just a few years, the Stanley Quencher became a hydration essential among consumers. This was a huge opportunity, but also a challenge as we aimed to optimize inventory availability and order fulfillment in our D2C channel. Our scalable Blue Yonder solutions enable us to match demand with supply under a range of market conditions.”
–Raj Chudasama, CIO, Stanley 1913
Flexibility to scale inventory
Stanley 1913 turned to Blue Yonder for modern order management and commerce software that keeps pace with the company’s brand innovation. Blue Yonder offered the only solutions that could truly scale in real-time, easily shifting from predictable demand levels to the volume spikes associated with a sought-after new product drop.
Blue Yonder’s solutions automate and accelerate order management and inventory commitment processes, while easily accommodating the huge volumes of real-time data generated across multiple product lines and thousands of orders. Real-time product availability data is available to the operations team so they can maximize speed, accuracy, and responsiveness. It’s also available to customers, increasing their awareness and ability to make more informed choices.
A seamless and speedy implementation
Keeping with Stanley 1913’s incredibly successful product launches, Blue Yonder Commerce solutions were up and running in just three months. Blue Yonder’s cloud-native, composable microservices were easily added to Stanley 1913’s tech stack and integrated with existing systems.
The speedy implementation was executed by a collaborative team brought together by Blue Yonder that addressed the company’s specific needs. Blue Yonder’s in-house services team seamlessly integrated its software on the back end with the Shopify platform on the front end, building the architecture from the ground up. The online checkout experience is optimized for consumers and Stanley 1913’s internal teams.
Based on the successful implementation and the strong synergy between the two teams, Stanley 1913 plans to expand its digital capabilities over the long term, as its business needs change. Blue Yonder will support every phase of the growing company’s execution cycle.
“Blue Yonder solutions are built for the real-time, dynamic nature of omni-channel availability and fulfillment. Stanley 1913 employees, retail partners and consumers all have accurate visibility of inventory levels, product availability, order status and other key components of the shopping journey. We can deliver reliably and drive greater consumer satisfaction.”
–Raj Chudasama, CIO, Stanley 1913