With the Blue Yonder end-to-end planning solution, powered by Microsoft Azure, Bata has achieved an average in-store availability rate of 72% across Thailand and India post-implementation (with an 8% improvement in India between 2024-2025), ensuring customers can find the products they want when they need them.
Between 2024 and 2025 there have been significant improvements for Bata. Forecast accuracy has grown by 2% in India and 9% in Thailand, enabling more precise and confident decision-making across the supply chain. This has led to inventory reductions of 13% and 29%, and stock turn performance improvements of 15% and 31%, respectively, year on year.
Blue Yonderフルフィルメントと店舗インサイトは、Bataの商品流通を地域需要と一致させ、商品サイクルを短縮するのに役立っています。これらの改善メリットは財務面に顕著に反映され、顧客満足度と運用卓越性に力を入れる企業戦略に寄与しています。
「Blue Yonderのマーチャンダイジングとサプライチェーンプランニング機能を利用することで、提供商品の計画を立て、需要を予測し、欠品の減少と製品ライフサイクルの短縮につながる効率性の高い在庫戦略を執行できるようになりました。先進プラットフォームでは、統一ビューでデータにアクセスでき、プロセス効率化、ネットワーク全体での意思決定の改善といった成果を手にしています」—Bata Group最高グローバル製品責任者、Barbara Franceschetto氏。
“Since implementing Blue Yonder, we’ve seen significant improvements,” points out Franceschetto. “In India and Thailand, our average in-store availability has increased to 72%, and we’ve been able to shorten product cycles, allowing us to introduce and replenish new collections more quickly. These early wins are just the beginning of our journey to provide the best possible offerings to our customers.”
Bata now has an optimized process that supports a faster, more responsive supply chain, driving better business decisions and a more rapid, accurate response to changes in consumer demand. Bata can effectively distribute merchandise, seamlessly produce seasonal assortment plans, and build an intelligent distribution plan over time.
“At Bata, we’re dedicated to providing quality footwear, and this collaboration with Blue Yonder aligns perfectly with our commitment to excellence. Together, we’re redefining our landscape, while setting new standards in innovation, sustainability and customer satisfaction,” says Franceschetto.
